Sustainability – just #Cloud9 thinking?

Hourcat Sud vineyard in the commune of Cardan. Home of #Cloud9 #CabFranc

In a world where economic stability has again become a dream for many countries and seemingly, in some parts of the world, global warming has been replaced by almost the opposite, it seems relevant to blog again about Sustainability. In the vineyards of Bordeaux it appears as if someone has forgotten to “download Summer” as waves of changeable cold humid weather pass through testing the vignerons to the maximum. As one owner tweeted to us recently: “the only things that seem to be growing well right now are mildew and mushrooms”. Another comment was: “how can your vineyard survive this climactic attack – you ‘bio (organic) boys’ are mad”. Um, well maybe not – we call it passion and commitment. We are extremely proud of what we are achieving right now, even if it does mean a lot of hard work to maintain the micro treatments on the vines and safeguard their health. And we’re winning..

I enjoy long distance flights as they provide a perfect opportunity to read, switch off the phone and think – oh and yes, taste all the wines on the Emirates plane in all 3 classes! That’s one of the perks of being a wine man! On my recent travels it was interesting to re-read the extended version of one of the articles highlighted by leading Melbourne Sustainability consultant Maree Lang who wrote a blog for us back in April. Presented by KPMG International and entitled“Expect the Unexpected – Building Business Value in a Changing World”, the summary report identifies 10 Sustainability Megaforces or the biggest Environmental and Social changes that will have the greatest effect on business and society over the next 20 years:-

  • Climate Change
  •  Energy & Fuel
  • Material Resource Scarcity
  •  Water Scarcity
  • Population Growth
  •  Wealth
  • Urbanisation
  •  Food Security
  • Ecosystem Decline
  •  Deforestation


Every one of us can give examples of these Megaforces and its impacts on our planet. It is also possible to calculate the potential effect of one of these factors over time. However none of these changes operates in isolation and this is the key difference between linear environmental thinking and Sustainability. For instance, Urbanisation projects rarely take into account the effects of people migration caused by populations moving away from areas of water and food scarcity.

Wildflowers growing in Hourcat Sud, Cardan

As KPMG writes: “Trend projections prepared without consideration of the entire system of megaforces no longer provide an adequate basis for decisions” A more integrated systems thinking approach is required which explores the interaction between different (sometimes competing) forces to achieve a Sustainable balance of change. For Paradise Rescued, our decision to preserve the rural heritage and environment of our beautiful village of Cardan by maintaining Hourcat Sud as an organically operated vineyard positively impacts the health of the community around us and at the same time significantly impacts the local ecosystem and soil structures.

No change takes place in isolation. The environment, business and people are all part of that bigger system. Sustainability respects all three. That’s #Cloud9 thinking.

Fine Wine, on Line – that’s #Cloud9!   Buy on line    Taste on line

By | 2017-10-12T11:40:20+00:00 July 15th, 2012|Cabernet Franc, Sustainability|0 Comments

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