Tag Archives for " Media and Marketing "

#WineTips 22 – Sémillon

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Sémillon is a relatively easy to grow white wine grape variety, most commonly grown in the Bordeaux and Gascony regions of France and Hunter Valley area of Australia. Smaller plantings can […]

#WineTips 21 – Food Pairing

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Pairing food and wine – bit of a puzzle? Food / wine pairing is a very challenging topic which could arguably go for a very long time. When faced with a seemingly […]

#WineTips15 – Organic

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Organic viticulture and wine making is the combined process of making wine from organically farmed grapes, which excludes any use of synthetic chemical treatments (pesticides, herbicides or fungicides) nor fertilisers. Organic […]

Grape Moments: Paradise Rescued, brand or sales?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] As we continue to work with many different experts in wine and viticulture worldwide, I was challenged by a blog (and follow up tweet!) written by Monika Elling, CEO of leading […]

Guest Blog: Animoto interviews Paradise Rescued

For our last three video productions, we have been using Animoto Pro digital technology to showcase our images of beautiful Cardan, Bordeaux and Paradise Rescued. They liked how we had used their software and emailed us to do a small interview for their blog. So we thought we would allow them to be our first […]

Optimism, pessimism or realism?

We have a lot of media happening at the moment and sadly not enough time to translate it into French. But we will get there for our French friends too!! [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] If […]

Afraid of wine tasting? 4 tips to get you started!

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Because we have to eat to live, it is no surprise that almost everyone loves a nice meal. Drinking with a meal is also a natural process, even if it is […]

Grape Moments: 6 top tips for Wine Social Media marketing

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Last week, we wrote about the advantages we see in using Social Media Marketing and why it is a central part of our Marketing plan. Thank you to everyone who commented […]

Grape Moments: 5 reasons to use Social Media for Wine

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Last weekend during a Twitter discussion from Melbourne with colleague French wine producers who were attending the #Vinocamp wine social media marketing seminar, in Avignon France, we were challenged by @PlaneteBordeaux […]

#WineTips 2 – Bordeaux Wine

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Bordeaux mystifies many people because it really is a huge wine region. Located in the Gironde department of France centred around France’s 4th largest city, the vines of Bordeaux cover an […]