Category Archives for "Marketing & Media"

#WineTips13 – Closures

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] A bottle of wine needs a closure to prevent rapid oxidation and facilitate transport. The three main practical systems currently employed worldwide are closures (stelvins), synthetic corks and “real” corks. They […]

Grape Moments: Brand building in Brisbane

Last weekend up in Brisbane and the two days that followed were so inspirational and motivating for brand Paradise Rescued that I thought it would be worth briefly sharing with you as this week’s blog. Firstly the weather was divine….4 days of clear blue skies and 25C sunshine. I love that! This blog really continues […]

#WineTips11 – Barrels

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] The use of oak barrels commenced 2000 + years ago in Roman times as the preferred method of storage and transport for wine. Over time, winemakers discovered that wine stored in […]

Grape Moments: Monika Elling – Bottle Shock!

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We continue our Guest blogs this week with an article from Monika Elling, founder and CEO of New York based top specialist luxury good Marketing and Communications agency Foundations Marketing Worldwide. […]

Grape Moments: Paradise Rescued, brand or sales?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] As we continue to work with many different experts in wine and viticulture worldwide, I was challenged by a blog (and follow up tweet!) written by Monika Elling, CEO of leading […]

#WineTips10 – Cabernet Franc

  Cabernet Franc is the princess of red wine grapes. It is a soft, easy wine to drink with a lovely after taste but no big tough tannins. It is a popular variety grown extensively in France (Loire Valley and Bordeaux), Italy and Hungary as well as many wine individual regions in the US and […]

Guest Blog: Animoto interviews Paradise Rescued

For our last three video productions, we have been using Animoto Pro digital technology to showcase our images of beautiful Cardan, Bordeaux and Paradise Rescued. They liked how we had used their software and emailed us to do a small interview for their blog. So we thought we would allow them to be our first […]

#WineTips7 – Malolactic

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Malolactic (or secondary) fermentation is a natural process that converts tart tasting naturally occurring malic acid into softer richer lactic acid. Grape juice must (crushed grape juice skins, acids, sugar, bacteria, […]

Grape Moments: Increasing customer focus

When we discuss what’s happening in our vineyard and winery, we use the label From Wine2Vine in our blog title. When we talk about the wine market, marketing and the world of wine we include the words Grape Moments. And this week is very much an update of our current activities in marketing and development […]

#WineTips5 – Glasses

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] A good wine glass is a “must have” accompaniment for a good wine. We suggest that you experience the difference by taste testing a good bottle of wine with a good […]