Welcome to 2013 and our first blog of the New Year – what a great year ahead! Having talked last week about the need to change our thinking and have a plan, I thought that we had better show some integrity and show a little of what we have in mind for this exciting year.
For Paradise Rescued, 2013 will be a year of further consolidation and continual improvement. As you will see below, there are a couple of significant projects to be delivered but overall it will be more of a question of doing better what we already do fairly well. Our goals are based around our three point strategy:-
Niche Market Access
Our vineyard goals are divided between the two vineyard blocks. In Hourcat Sud, the home of Cloud9 Cabernet Franc, we will continue our organic approach to improving the soil, vines and fruit. In Hourcat Centre, our future base for Merlot production, we will continue the recovery and rehabilitation of the tiny “Old Vine” block and the remainder to the north will be replanted during the spring.
In the winery, the big changes all happened last year with the redesign and change to smaller fermentation vats. 2013 is all about consolidation and gaining increasing knowledge and skill in getting the best wine from the ever improving fruit.
In the market, we will continue to grow brand Paradise Rescued using traditional marketing and social media routes which have proved so successful for us. We will be lifting our overall sales profile and growing our private market segment to establish a sound niche market base for the future.
And as always you won’t be surprised to read that as a team, we have specific targets and indicators for as many of the above goals as we can control. I wish it would be as easy to control the weather as it is to write the others. Ok team, let’s get started.
The next update will from beautiful Cardan, Bordeaux, France when we will talk about my first tastings of the amazing 2012 wines as they go into barrel.