We have been talking quite a lot recently about our brand and wine brands or branding in general. There are a couple of reasons for that – firstly, a lot more needs to be written on this subject and secondly our vineyard is heading into winter and things get a little quieter. Later this week, we will be bottling off the 2013 Cabernet Franc. We will bring you that news next week – I think you are going to be blown away by what we report! But that’s for next week…
My background and training is as a chemical engineer, which usually prompts the question as to why I should be so interested in developing Paradise Rescued as a high quality niche brand! Maybe it is just that? That because I don’t have a formal marketing training, I can so clearly see and believe in the need to create an excellent and total brand experience for our customers and fans.
For Paradise Rescued, our story is our brand. How we set out to maintain and sustain a small piece of paradise in Cardan Bordeaux and how that led us to organically producing an almost unique 100% varietal Cabernet Franc in one of the world’s top wine regions.
Effectively our brand is the summary of our reputation and how our customers and potential customers see us. It isn’t just our wine, our logo, our people, our media – it’s all of these factors that when they come together, they create the story that is Paradise Rescued. It never is nor ever will be just a question of making wine and selling it. We want our customers and fans to realise extra value by their support for us. It then becomes an experience and not just another bottle of (nice!) red wine on a Saturday night. And we want our customers to be our best brand ambassadors.
It’s our story, our brand. And we will continue to grow it with love and care.