When I saw the enclosed LinkTV video documentary on Bordeaux organic wine, I couldn’t resist sharing it with our fans and wine enthusiasts. The world of wine is changing. And I can’t think of a better way of promoting this than via this video!
Organic wine is currently a nice juicy controversial subject in Europe (world?) as new regulations and definitions come into force as to what is and is not “organic”. We won’t join that debate here as there is insufficient space in this blog post! But the mere fact that such controversy exists, clearly indicates the change in our industry and customer demands in the market.
The real question one has to ask is: who wants to drink pesticides and herbicide residues when there is a nicer sustainable alternative? In the video, Anne-Lise Gujon of Chateau Moulin de Lagnet, Saint Emilion sums it up very well. The laboratory analyses clearly show whether you are or are not an organic producer. As our Sustainability journey and project continues, I meet more and more people who passionately tell me that they can responsibly drink a glass of organic wine without feeling any after effects but a “normal” wine leaves them with headaches and nausea the following day. The taste may appear the same but organic wine is different.
The other point that stands out for me comes from Chateau Guiraud’s accreditation as an organic wine producer. If one of world’s greatest wine properties can successfully make the conversion to organic viticulture, then this is a great leadership beacon for all of us in Bordeaux to commit to making our own contribution to protecting our environment and naturally ecology. I know that during season 2012 many of our neighbours started that process of changing to organic viticulture. With the cold wet spring, that proved to be too big a change. It does take effort….and yes some of that effort uses labour and money. But persistence will deliver the rewards that our customers will ultimately demand and expect as the new “standard”.
Enjoy the video…..and beautiful amazing organic wine from Bordeaux!! This is a trend – be part of the future now!