Last weekend during a Twitter discussion from Melbourne with colleague French wine producers who were attending the #Vinocamp wine social media marketing seminar, in Avignon France, we were challenged by @PlaneteBordeaux (Union of Bordeaux and Bordeaux Supérieur, our representative industry body / partners in Bordeaux) to list the advantages of using social media AND to provide a concrete example!!
We felt that that the 140 characters allowed by Twitter would be insufficient and hence we agreed to write this blog instead and use ourselves as the example!!
Paradise Rescued started operation as a microcuvée winery in January 2010. With help from a number of successful Bordeaux wine producers, we developed a very simple business strategy:- Good Fruit, Good wine, Niche Market Access. Our wine is an organically produced 100% varietal Cabernet Franc called Cloud9, which has been exported for sale into Australia.
To make the “Niche Market Access” section of the strategy work, when we had neither an existing market nor clients to buy our wine, we needed a cost effective marketing plan that could help us find our customers and audience rather than simply broadcasting and advertising to an audience who might not be interested. Social Media provides us with the best means to make this happen. Here’s why…
Social Media gives us
Increased exposure, leads and traffic
A low cost marketing channel
Direct dialogue and relationship with customers
A brilliant way to show our brand and build a fan base
Next week, we will share with you what we have learnt so far and our top 5 “Social Media” tips ….