Estelle Roumage – developing brand Lestrille

Welcome to Chateau Lestrille

We always love sharing the news about our friends and partners. Why? Well quite simply it creates a “win win” relationship. Without the kind help, encouragement, advice and support from a number of people and organizations, Paradise Rescued could not have succeeded. We owe a large debt of gratitude to our friends for their contribution so whenever we get a chance; we like to write about the great things that they are doing. We hope this will then promote and benefit their businesses and together we can then all grow stronger.

Time to revisit Estelle Roumage at Chateau Lestrille in St. Germain du Puch, between Créon and Libourne on Bordeaux’s Right Bank. Apart from a wonderful opportunity to taste Lestrille’s wines again – we love their amazing dry white wines and the superb signature Bordeaux Supérieur red wine, Le Secret– it was nice to be able to share a bottle of #Cloud9 (to show what we have learnt) and to hear and see all the other great things that are happening in their business.

Brand Lestrille with Estelle Roumage

The Lestrille wines and welcome were brilliant as always. What I found most interesting this visit was the fact that our discussion wasn’t so much about the wines and wine making technique but more focused around the amazing work they have done in developing brand Lestrille. You may have already noticed in our notes here that I have already used the word Lestrille twice without the “chateau” prefix. You will have seen on Facebook and here how we have shown images of Lestrille in its branded format. We discussed the measured but steady results of building a brand and image and what that means to both our businesses and products. And haven’t they done a great job?

It was therefore no surprise to hear about the success of their boutique shop, how it has gained a lot of passing trade on the main road in St. Germain and how it has tied them in closer to their community with local people visiting to buy their wine! Honestly, why would you go anywhere else?

Boutique Lestrille

Estelle and Lestrille, congratulations. We look forward to welcoming you to the world of Social media very soon. Thank you for your encouragement and support. We think the big winner from all this will be Bordeaux wine. Good luck for 2012, see you again very soon. PS – I can’t wait to see the pink brand logo on a clear bottle filled with your beautiful rosé or wine! Stunning….

By | 2017-10-12T11:41:03+10:00 May 20th, 2012|Marketing & Media, Sustainability|2 Comments


  1. Thanks for the introduction to Chateau Lestrille!

    • David May 21, 2012 at 10:14 pm - Reply

      Thanks Roy for the note. An absolute pleasure!

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