Marketing & Media

/Marketing & Media

The 5 Why’s of Cabernet Franc

By | June 11th, 2017|Bordeaux Wine, Cabernet Franc, Learning, Marketing & Media|

It is becoming easier and easier to understand why Cabernet Franc is starting to gain more recognition in the wine world. But why has it taken so long, why, why? So in this blog article, let’s answer the top 5 Why’s of Cabernet Franc. Then you will see why this varietal is destined for an

“It’s Not About the Dirt” – Set your Goals in Concrete

By | May 28th, 2017|Its Not About the Dirt, Learning & Leadership, Marketing & Media, Mission Vision Passion, Organic Viticulture|

This week's blog article is entitled Set your Goals in Concrete which is one of our #LeaderTips from Chapter 2 in my second book "It's Not About the Dirt". Here are some story excerpts from the book together with our first formally blogged #LeaderTips.... At the winery house in Cardan, when you are sitting on the small

#GrapeMoments: Welcome to the Future – Cabernet Franc

By | May 14th, 2017|Bordeaux Wine, Cabernet Franc, Grape Moments, Learning, Marketing & Media|

Cabernet Franc ready for harvest at Paradise Rescued in Bordeaux. Increasingly popular. Despite being one of the world’s top twenty most planted and drunk wine varieties, Cabernet Franc is relatively unknown compared to the “other” Cabernet, namely Cabernet Sauvignon. What is more ironic is that Cabernet Sauvignon is actually the genetic child of

Visualisation – create your future with a (picture)Vision

By | May 7th, 2017|Learning & Leadership, Marketing & Media, Mission Vision Passion, Sustainability|

Most of us would be millionaires overnight if we received a dollar for every time we heard someone else say “Wouldn’t it be nice to see into the future?” We normally laugh and reply with trite comments – “Oh, I wish! That would be great!” But the reality is you can see into the future

Vine2Wine: Bordeaux vintage 2016 – Time to “lift the lid”

By | April 9th, 2017|Grape Moments, Marketing & Media, Organic Viticulture, Vine2Wine|

In a famous and celebrated top wine region such as Bordeaux, almost every change in the weather, property sale or first insect arrival of the year is reported with zeal. Many leading wine sales companies and media have their “on the ground” newshound sharing news, rumours and perceptions about almost everything. But then there was

Book author interview: David Stannard “Its Not About the Dirt”

By | April 1st, 2017|Bordeaux Wine, Its Not About the Dirt, Learning, Learning & Leadership, Marketing & Media, Mission Vision Passion|

Now available! "It's Not About the Dirt" by David Stannard David Stannard has just launched his second book “It’s Not About the Dirt”. Following on less than 12 months from the release of his first book “From Cabbage Patch to Cabernet Franc” we sent our Paradise Rescued columnist out to interview our Founder

Want different results? Get a different picture!

By | February 21st, 2017|Learning, Learning & Leadership, Marketing & Media, Mission Vision Passion|

David Stannard Founder Director Paradise Rescued with the 2016 Silver Stevie International Business Award. I am just about to board the plane from Melbourne to Sydney where I am honoured (and excited) to have been asked to speak at the 2017 TXM LEAN Consulting / Best Practice Network OPEX Summit. Concurrently I will

Proud to be Bordeaux Cabernet Franc

By | February 12th, 2017|#CabernetDay, Bordeaux Wine, Cabernet Franc, Its Not About the Dirt, Marketing & Media, Sustainability|

There are only a handful of 100% varietal Bordeaux Cabernet Franc producers. And Paradise Rescued is proud to be one of them. And despite our very strategic Vision focussed approach to our wine business, becoming a leading promoter for the amazing wine varietal Cabernet Franc wasn’t in that picture. Where it all began -

“Its Not About the Dirt”: From a Thought to a Clear Picture

By | February 5th, 2017|Its Not About the Dirt, Learning, Learning & Leadership, Marketing & Media, Mission Vision Passion|

This week I released my new (second) book entitled “It’s Not About the Dirt”. In the book, the Paradise Rescued continues but with a difference. This time the book – one of the few leadership / business / entrepreneurial books to be written in Australia - has a slightly different focus. Yes, the Paradise Rescued

Christmas thanks

By | December 25th, 2016|Cabernet Franc, From Cabbage Patch to Cabernet Franc, Marketing & Media, Mission Vision Passion, Sustainability|

A selection of the Paradise Rescued achievements in 2016 Unreal – this is already the final weekly blog of 2016! Hard to believe? Yes, me too! That’s now six and a half years of continual story writing in and around our small Bordeaux based micro brand wine business – from a simplistic dream