Bordeaux is the best value wine in the world?

One of the most interesting pieces of media this week came from an interview with Gary Vaynerchuk, formerly Mr WineLibraryTV and now American social media leader. Gary is a passionate straight talker – he never holds back! And on the subject of wine tasting and assessing consumer value, he is an excellent reference point.

I thought it would be good to use Gary’s quotes direct from Will Lyons’ interview “People focus too much on the top 150 classified growths,” he says of red Bordeaux. “When you start looking at what is happening between $10 and $25 in some of the outer regions, you start realizing these are really, really high-quality Cabernet Sauvignon-Merlot blends. They won’t sell because nobody has ever heard of them, but when I compare them with Cabernet-

[or] Merlot-based wines from California and Australia and other parts of the world, I don’t think there is any comparison. If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.”

Wow, what a quote and how very true! Doesn’t that quite simply define the issue for good value for money producers in Bordeaux? Let us pull out the key lines again..

  1. I tell you Bordeaux …(has) really high-quality Cabernet Sauvignon-Merlot blends … the best value in the world
  2. They won’t sell because nobody has ever heard of them…

Once you have a problem well defined, only then you can get to work to really solve it! With love and good care in the vineyard, Bordeaux will naturally make very good wine. Our 2010 Paradise Rescued #Cloud9 #CabFranc has clearly demonstrated that with the first vintage. The key therefore for all of us who sit outside the 150 classified top growths is how to build a brand and an individual name for ourselves such that our customers can recognise who we are and what we stand for. Success therefore lies in how we market our wonderful wines.

Over the last two weeks, I had the pleasure to dine (spoilt!) in a couple of excellent class restaurants in Melbourne. And I have started to see a trend emerging. Melbourne has a strong reputation world wide as a great food centre. Increasingly, as I visit restaurants and discuss their business with their owners, I see the owners looking to not only create a difference with the excellence of their food but also trying to bring in different wines. They are seeking out wines with a story, smaller wineries, boutique style production and something different they can promote to their customers to create a special event. This is heaven sent news for small Bordeaux Supérieur producers like ourselves. With what will be a low cost base in the Euro (non Euro?) zone for the foreseeable future, the opportunity to export is huge and the market really wants our wines. On Friday night at “A la Bouffe” restaurant in South Yarra, there were at least six different level petits Bordeaux available. The food I should add was exquisite!

This blog will be the last in the “old” format as we complete the integration into our web site. I have seen the draft results – this will be great step forward for our website and brand. Next week when you read this blog – thank you for your loyal support – it will be part of the website format and looking superb. And you will be just one click away from all the other information.

On Monday night, we will give our first marketing presentation to a small group of manufacturing leaders here in Melbourne. A central theme will be our Mission, Vision and Values and the role they play in developing a successful business and brand! I never thought I would hear the engineer in me say it, but it’s marketing, marketing, marketing….

By | 2017-10-12T11:41:18+00:00 November 26th, 2011|Marketing & Media|6 Comments


  1. Krystin Schewe December 27, 2011 at 7:15 pm - Reply

    Very efficiently written information. It will be supportive to everyone who usess it, including yours truly :). Keep doing what you are doing – looking forward to more posts.

    • David December 28, 2011 at 9:08 pm - Reply

      Hi Krystin, thank you for your lovely feedback. We will continue to post a blog every week (I think we skipped one week over the Xmas break) to bring you the latest news from Paradise Rescued. They are also a great diary record for us of the progress of the project, etc. This coming long weekend, we will be talking about our goals for 2012 and some of the high / low lights of 2012! Hope you come back soon – thanks for the support.

      • David December 28, 2011 at 9:10 pm - Reply

        I notice our email address comes out under the hotmail format….sorry everybody I will arrange to have that converted over to

        • David December 29, 2011 at 12:24 am - Reply

          In reply to myself – I hope when I post this additional reply, it should be from Paradise Rescued rather than my hotmail account.

  2. Ryan Ettienne December 28, 2011 at 12:01 am - Reply

    Excellent items from you, man. I have consider your stuff previous to and you are simply extremely great. I actually like what you’ve acquired here, really like what you’re stating and the way through which you are saying it. You’re making it enjoyable and you still take care of to stay it smart. I can not wait to learn much more from you. This is actually a wonderful website.

    • David December 28, 2011 at 9:13 pm - Reply

      Hello Ryan. Your words are very kind – thank you. With our new format in WordPress linked into the web site, we are finding new fans and visitors every day. This positive feedback and increased number of visitors is prompting us to update / refresh the website pages more often so please return soon to see what’s coming next from Paradise Rescued.

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