The last few days have, as expected, been busy in Cardan Bordeaux as we planned, prepared and risk assessed for the season ahead. Our usually weekly disciplined blog timetable has got a little behind schedule as wonderful evenings and days were spent with neighbours, our community, team and partners. As always, it was excellent to get the feedback and hear how other people view our progress. Season 2014 will be our fifth. What an amazing fun journey.
At the start of the year, we promised to share our 2014 goals with you. So here we go….. Let me preface our main goals by restating our core strategies, which are part of the Paradise Rescued Vision and Values and hence set the framework for our direction the goal setting process. Our strategy remains:-
1. Good fruit
2. Expert vinification
3. Niche brand market access
We have three main goals for 2014. The first and foremost goal of any vineyard, winery and wineco is and always should be to make the best possible vintage. So goal number 1 is to make the best quality (not quantity) 2014 Cabernet Franc (and Merlot) wine.
Goal number 2: With our continuing partnership with Foundations Marketing Worldwide, we will export our 100% varietal Cabernet Franc as a niche varietal wine into the NE USA fine wine market. Our objective is to develop a long term partnership and supply arrangement.
And goal number 3: To replant the Hourcat Centre block in Merlot (with some Cabernet Franc in the area behind the current winery). This will add a secondary strategic strength behind our flagship Cabernet Franc and is a big part of our strong Sustainability commitment to our community.
Of course there are plenty of other goals in our plan. And a few opportunities that we will share as they come to fruition. We need to build the professionalism and overall level of corporate governance of our small organisation beyond the level that won us the global International Silver Stevie New Company award last year. I know this all sounds like big corporate fluff 2014 but if we are to develop the successful micro brand we aspire to, then there is always more work to do. A Wineco is much more than just a vineyard…
Plenty of great blogging ahead…we can’t wait!